100 Reps vs. 1 AI
One of the biggest MCA shops in the industry. 100 outreach reps. 500K texts a day. We ran Full-Auto against them — and generated more app-ins per message sent, with zero headcount, running 24/7.
Side-by-side against a top-tier MCA shop — 100 outreach reps, 500K SMS a day, zero automation.
| Metric | Top MCA Shop (100 Reps) | Full-Auto |
|---|---|---|
| Daily SMS volume | ~500,000 | 120,000+ avg · 200K peak |
| App-ins generated | 150 – 250 / day | 490 total · follow-ups still firing |
| App-ins per 100K messages sent | ~40 | ~82 — 2× more efficient |
| Outreach headcount required | 100 reps | 0 — fully autonomous |
| Operating hours | 8–10 hrs / day | 24 / 7 / 365 |
| Automation level | Zero | Full — reply, follow-up, push |
| Response time to merchant | Minutes to hours | Instant |
| Follow-up sequences | Manual / inconsistent | Automated multi-wave |
| Lead quality handed to closers | Mixed — closers filter manually | Pre-qualified only |
| Scalability | Hire & train | Flip a switch |